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Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Sentiments in Forex Trading

One notion that is overlooked in forex trading is the mere fact that the market crowd itself moves the market. Whenever the crowd sentiments turn out to be considerably negative or positive, it sends out a signal that the trend is exhausted and is about to move the opposite direction. This is how crowd sentiments affect forex option trading and in fact, has been an efficient tool to indicate market trends.

Once a trader locates how extreme crowd sentiments have turned out, she can easily identify market reversals that can lead to substantial winnings. Aside from that, forex news coverage also affects the sentiments of the market. Being able to interpret forex news to find out if the traders are bullish or bearish can serve as a trader’s edge in the market. Part of this strategy is to assess the risk and the time frame of one’s trade by using indicators such as the Elliot Wave theory and Fibonacci principles among other tools.

More so, the techniques that one must master in order to gauge crowd sentiments are indicators such as Commitment of Traders report, pivot points, oscillators, and time cycles. Anything that can identify how the trend shifts based on crowd sentiments at major currency trading turning points can help you decide whether to take a trading opportunity or not.

Using crowd sentiments in trading is effective judging from the trend wherein market tops occur whenever the majority of traders become bullish while market bottoms occur whenever the traders become bearish. A trader who knows how to interpret such trend has a tremendous edge over traders who rely merely on traditional techniques and fundamentals.

Timothy Stevens is a Forex Options Trader who owns – He has helped hundreds of people on Trading Forex with Options.

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The Most Popular Job Roles In Finance

There is a plethora of jobs in the finance industry. Many finance jobs are centered around several primary professions such as commercial banking and investment banking. Naturally the most common jobs fall within those two categories. Currently, the more popular of the two is investment banking. Consequently, the most popular job roles in finance are positions in the investment banking arena.

Industry coverage is a large area covered by investment bankers who specialize in product groups such as utilities, aerospace, real estate, etc. This group has a group of senior bankers called Managing Directors which are backed by Directors, Vice Presidents and Associates. The managing director will help strategize the next move for the group as it grows and the team usually recruits new graduates into this group quite aggressively.

Corporate finance is an area with the primary function of raising money for corporate ventures. As an analyst in this group, you would be responsible for preparing registrations and attend road shows where investors are sold securities. Debt Capital Markets or Equity Capital Markets originate new issues of bonds or securities. They advise about the best time to issue these new debts or equities. Mergers and Acquisitions is yet another department which is under investment banking. Mergers and acquisitions generate fee income for investment banks. The bank sets up the acquisition even under market conditions that would make the acquisition unfavorable through creative methods that benefit all parties and the bank gets paid handsomely for their effort.

Project Finance help fund the infrastructure of a government or oil capital project, generally funneling funds from one foreign country to another when other options for borrowing have dried up. Trading is a job with which most of us are familiar. It is sales of securities on the stock market floor or from an office. Structured finance, derivatives, advisory, equity and fixed income research and international sales and emerging markets are other jobs that can be performed in investment banking.

Public finance, retail brokerage or stockbroker, institutional sales and ratings analyst are the remaining positions in investment banking. Many of these jobs are more glamorous than the others, but they all pay well. The most popular job roles in finance include any position in investment banking which comes with a hefty salary and many also pay bonuses. Commission often accompanies any position that generates sales to compensate for performance. Ratings analysts command an average annual salary of 68,000 with an average of 5,000 in bonuses. An exceptional employee should expect a higher salary. A managing director in Industry Coverage can command a salary of 130,000 to 220,000 annually. The job you pursue in Investment Banking will be your personal choice. Your compensation will be excellent and hopefully, you will find a home based on your talent and interests.

The Truth About Key Bank Student Loans

A College or University degree is an essential investment that you should make, however if you do not posses adequate funding you will struggle to obtain a tertiary qualification. Leading banks along with other financial institutions recognized this specific requirement. That is why the majority of banks are creating sectors aimed at providing educational funding.

It could become extremely complicated when selecting a bank or lender to finance your student loans. Quite a few students choose Key Bank Student Loans to finance their studies while in their sophomore college year and are generally pretty satisfied with the level of service they receive. These particular loans include several options and programs which are developed for various requirements.

For more than 50 years, “Key Bank Student Loans” provided numerous educational products and services. These loans were designed to afford parents and students access to a variety of student loans which is not available from the vast majority of lenders. Many banks currently have a division dealing solely with student loans.

Key Bank student loans are split into 2 main categories. The first is a Federal Key Bank student loan. This type of loan enables you to benefit from the security of a Key Bank as your recognized loan provider. Simultaneously, you’ll be entitled to most of the benefits relating to the federal loan.

The next student loan type is a Private Key Bank Student Loan. This loan, also known as an alternative student loan can be helpful to supplement ones college financing approach. First, you have to use up the federal student loan even before you consider applying for a private loan to fund your education.

A regrettable tendency of student debt often is the huge surge for high-cost private loans. A rather interesting stat indicates that during the academic year for 2008 to 2009, learners borrowed 30 percent more in private student loans compared to the previous year. Very Important Tip: “Squeeze each and every dime you possibly from your Federal Student Loan first.”

Due diligence – the key to every investment

Due diligence is the term commonly used for investigation of any kind. People in todays world are extremely cautious before entering into any kind of investment whether it is stocks or assets. Investment due diligence involves performing a thorough check up on the property before investing. In case of stocks or hedge funds, the person can perform due diligence by going through the prospectus and checking on the fund managers background and capability. Investment due diligence when it comes to property, requires a specific check list which takes care of the authenticity of the transaction and acquisition, as in the case of industries. An effective checklist will contain the financial background of the principal, the physical condition of the property and the marketing capability of the place. If the due diligence investigation is performed properly then the buyer can avoid himself from getting into a trap.

In case of commercial properties, the commercial landlords often conduct a thorough due diligence investigation. Preparing a proper acquisition due diligence list is very important for commercial property investors. They must look for the underground and storage tanks, drinking water taste reports, radon and remediation reports, plans and survey report and also visit the site physically to track any kind of disputes between the seller and the buyer.

The Merger and Acquisition (M&A) activities are mainly dependent on the analysis of due diligence. It mainly involves financial and legal due diligence. The merger and acquisition by companies take a deep look into the financial assets, articles of incorporation, market value, technology and the competency of the company. Once a company decides to sell the property, the bank is taken into confidence to keep the M&A accounts. Then the property is given to the investment bank; thereafter, investment banking due diligence starts playing its role. The bank goes through the legal points and discusses the litigation issues before the sale.

In the case of rental residential properties, there is also an effective due diligence method. This method is commonly used by collection agencies appointed by the landlords to track the default tenants. The collection agencies use the skip trace tools to track the contacts of the faulty tenants.

So, whether it is a small or big investment, due diligence investigation plays a pivotal role in property investment. Proper investigation can result in fruitful investment and can take you a long way. Consult the masters and invest today!

Tips To Successful Market Gardening For The Beginner

Market gardening is a great business, but you need to start with the right information. If you are a beginning market grower, or thinking about becoming one, follow this advice to maximize your market gardening results.

Successful Market Gardening Tip 1: Grow natural. Demand for organic produce is increasing by as much as 20% annually. And fresh local organic produce commands a premium price with your customers. So don’t compete with everybody else at the bottom of the market; go after the top. Grow better vegetables, get a better paycheck!

Successful Market Gardening Tip 2: Grow for your end customer. Avoid middlemen and wholesalers and go right to your end customer. You will make and keep more money by dealing directly with consumers. And as a bonus, you will get to know them, find out their likes and dislikes, and perhaps find out other things you might provide them. This is a great way to add a sideline business to your market garden.

Successful Market Gardening Tip 3: Grow a large variety of crops. If you grow enough different crops, you are less threatened if one particular crop fails to produce. For example if you grow 30 varieties of vegetables and 3 don’t thrive, you are still operating at 90% capacity. Growing a large variety of crops also ‘stretches out’ your season, as different vegetables mature at different times. While the mix will change as the season progresses, aim to have a dozen or so different vegetables ready for sale all the time.

Successful Market Gardening Tip 4: Don’t grow unless you know you can sell it. For example, while you may love Eggplant Parmesan, make sure enough of your target market will buy eggplant before you plant an acre of it. Observe whats selling at your local farmers market, and grow (mostly) the same things. It’s OK to experiment ponce in a while with an unusual crop, but be prepared to eat the results!

Successful Market Gardening Tip 5: Remember, market gardening is just as much about the marketing as the gardening. This is the most important tip of the 5. If you don’t believe great marketing is just as important as growing great vegetables, consider this: you might grow the healthiest, tastiest, most beautiful vegetables imaginable, but . . . if nobody knows you got ’em, nobody can buy ’em!

Marketing is how you let people know about the great vegetables you have for them. And if you are growing really great vegetables, you should be proud to tell them! To be really successful as a market gardener, the marketing has to come first. In other words, you need to know how, where and to whom you will sell it before you grow it.

Follow these 5 tips to to ‘grow’ a successful market gardening business of your own.

Effective Solution To Financial Borrowing Mismanagement debt Negotiation

When an individual is in deep mire of debt and no efforts at correction are effective to stop the downturn, what does one do? It is surely not the end, but its time to be patient and adopt a practical approach to tackle the debt trap. The individual should try to negotiate debt to handle this debt situation effectively. debt negotiation involves understanding the amount you owe to the lender, negotiating with the lender to arrive at a new discounted amount. Home loans and credit card loans are examples where one can negotiate debt.

In recent times, the United States is experiencing an increase in loan defaults. According to OCC and OTS reports in April 2009, the fourth quarter of 2008 saw home loans register a delinquency of 2.4 percent from 1.1 percent for third quarter. In credit card sections, Bank of America registered default rate of 10.4% in April 2009. The figures confirm the problem at hand; hence, debt negotiation should be looked at a very important option of getting your way out of the financial cauldron.

Curbing your financial expenses should be the first step if you seriously want to negotiate debt. Rationalizing spending is key to financial control and any debt negotiation should not be taken up unless there is a tight leash on expenditure. So what makes the lender negotiate the debt? With negotiation, the lender spends less time, money and efforts in recovering the loan. The major benefit for the lender is that there is some amount that is recovered, which would otherwise be lost, if the borrower files for bankruptcy.

Also, getting into legal methods to recover the loan would involve money and time. Further, the credit companies are always aware of the fact that a certain percentage of loans will default, hence if they can salvage some amount from the lost cause, it definitely would improves their financial position. Hence, in such tight financial situations world over, debt negotiation assumes significance for the creditors as well.

There are two ways to counter financial mismanagement, debt consolidation and debt negotiation. Debt consolidation means rather than paying for all cards you can close all cards and put the outstanding amount on one card. It helps in keeping track on the repayments and lower interest rates from the negotiators. debt negotiation can be done when the borrower is neither able to pay off the entire amount, nor able to pay the monthly payments for the past 3 months. In short, an individual can negotiate debt and mutually agree upon a lower amount than the total outstanding amount, which is accepted by the creditor as full and final payment towards the total due.

Understanding The Ins And Outs Of A Coffee Franchise

Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

Body Drench Quick Tan – The Best Product on the Market

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Sunless Tanning Spray – The Best Product on the Market

Body Drench was first established in the early 1980’s and their mission is to help tanners achieve the perfect tan. They have created a line of professional sunless tanning products that boast high quality ingredients and specialized formulas. Their first product was a body moisturizer. In 1985 Body Drench came out with sunless tanning spray products, accelerating lotion and a UV amplifying lotion and today Body Drench is a well known product in the cabinets of thousands of consumers. They guarantee high quality ingredients that result in flawless and healthy glowing skin.

Quick Tanning Mist is a sunless tanning spray that dries quickly, gives a smooth and natural tan while nourishing the skin with multiple botanicals and conditioners. This tanning mist features a refreshing coco fragrance and a convenient spray that even works upside down for those hard to reach areas. Body Drench Quick Tan Sunless Tanning Mist is the fastest and easiest way to achieve a natural golden looking tan that lasts up to 7 days.

“I LOVE this product. I can not believe first of all, how easy it is to apply. The mist is so consistent, reliable and convenient. Just aim and spray. Second, this special formula dries extremely fast. I can apply just minutes before I have to get dressed. I would recommend this product to anyone. It is the best streak-free sunless tanner on the market and will have you looking like a bronzed beauty in no time” Says cosmetologist Kellilynn Marie.

Sunless Tanning Sprays are a healthy alternative for those who want to preserve their skin natural beauty and youthfulness.

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Top Secrets for Commercial Debt Collection, Revealed

Are you a start-up and facing the problem of commercial debt? Have you given-up after repeated attempts to collect debt from a customer? If your answers to the above questions are yes, let me welcome you to the large family of small and big businesses that also suffer from the similar problem of commercial debt. But sometimes even the most hopeless of commercial debts can be collected. All you need is the right strategy and correct moves. Several collection agencies have been doing this successfully for many years. Given below are some top secrets of commercial debt collection revealed by Ranger Financial Services Richardson, TX:

You are more likely to catch the attention of the debtors, if you write to them in addition to giving them a call. If you call them for debt collection, there are high chances that your calls will not be answered and in rare cases when your call will be attended, they may have a bad attitude. Sending collection letters is comfortable for you and it will provoke debtors to think of debt payment instead of thinking of an excuse to give over phone

Ranger Financial Services Richardson, TX believes in the famous saying, tomorrow never comes. Therefore, ask your debtor to commit a specific date for payment. They may answer that the payment is in process and will be done any time now. Never trust them. Having a specific payment date will set deadline for clients and will make them answerable in case the payment is not done on that date.

Understand that your debtor is avoiding the payment because he may be in real financial trouble. Therefore, it is important to be cooperative with your debtor. Since you both share the common goal of payment of the commercial debt, communicate nicely with each other. Work together to make a repayment plan such as repayment in installments that will serve the purpose of loan repayment without too much of hassle.

Lastly, leave the hassle on the experts i.e. collection agencies. There are many small collection agencies that will help you collect a commercial debt for less than $30. This a very small price to pay if you have a big amount in stake. Ranger Financial Services Richardson, TX recommends hiring a good debt collection agency to collect your debt if you have failed to do so after repeated attempts. This way, you will not have to waste your time and still you can get repayment for your commercial debt.